Pengelolaan Media Sosial Instagram Sebagai Media Publik Oleh Humas Dinas Komunikasi Dan Informatika Kota Dumai

Galih Winarji, Andika (2022) Pengelolaan Media Sosial Instagram Sebagai Media Publik Oleh Humas Dinas Komunikasi Dan Informatika Kota Dumai. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to find out how social media is managed in using Instagram social media as public media by the Public Relations of the Dumai City Communication and Informatics Service. This research focuses more on what kind of management is carried out by the Public Relations of the Communication and Informatics Service of Dumai City in making Instagram social media a public media in Dumai City. This research uses a qualitative method with a descriptive approach regarding the symptoms being observed. The data collection techniques used in this study were interviews and documentation. In this study, the subjects numbered 10 informants in this related study. This research uses the 4C theory of Chris Heuer. In the application of social media management related to the Public Relations of the Communication and Informatics Service of Dumai City, it can be concluded from this study that the application of 4C in its management is applied, it's just that it has not been so optimal, judging from the relationship section with other public relations agencies, there is no connection regarding the management of this social media.

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