Pola Komunikasi Pedagang Pasar Tradisional Dalam Meningkatkan Jumlah Pengunjung

Andre Putra, Septian (2022) Pola Komunikasi Pedagang Pasar Tradisional Dalam Meningkatkan Jumlah Pengunjung. Other thesis, Universitas Islam Riau.

Text 189110123.pdf - Submitted Version Restricted to Repository staff only Download (1MB) | Request a copy

Abstract

Communication is patterned according to a particular role in a society, level of education, geographic area and other characteristics of social organization. At the individual level, communication is patterned at the level of expression and interpretation of personality. The pattern of communication which is then referred to in this study is the habit of a group of clothing traders in the Makassar Central Market in attracting the attention of buyers with creative and polite persuasion sentences. In this research, the method used is descriptive qualitative method, namely by conducting research that produces descriptive data in the form of written or spoken words from people and observable behavior. This study uses a descriptive method and type of field research: The communication process that occurs between traders in the Sungai Apit traditional market and buyers is a face- to-face concept, started by traders by offering sales directly to buyers, the means of communication for traders is mouth and voice. them, to attract the attention of buyers when they come to the traditional market of Sungai Apit. The pattern of communication between traders and buyers occurs in the form of good communication. The communication process between traders and buyers in this traditional market on average has found a two-way communication pattern between traders and buyers, traders are able to offer and they get responses from buyers for their merchandise. Every trader tries to provide quality and complete goods because consumer desires vary

Actions (login required)

View Item