Strategi Komunikasi Diskominfo Kabupaten Siak Dalam Menyosialisasikan Program Smart City

Desrianti, Fitria (2022) Strategi Komunikasi Diskominfo Kabupaten Siak Dalam Menyosialisasikan Program Smart City. Other thesis, Universitas Islam Riau.

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Abstract

This study was conducted to analyze how the Communication Strategy carried out by the Communication and Information Technology of Siak Regency in Disseminating the Smart City Program. This study uses a qualitative method which aims to be able to describe what happened in this study. This research is descriptive in nature which only contains situations or events and does not test hypotheses or contain predictions. In this study, researchers used a technique to check the validity of triangulation data. Data triangulation is used to make the data obtained valid, reliable and useful as a tool in analyzing data in the field. In this study, there were 4 informants where 2 informants were the Communication and Information Office of Siak Regency, 1 informant was the Office of Investment and One Stop Integrated Services and 1 informant was the general public. The results of this study indicate that. The Communication Strategy carried out by the Communication and Information Office of Siak Regency in socializing the Smart City of the Siak Regency government was carried out by research and review of the Smart City so that it was adapted to the existing problems in Siak Regency. The Siak Regency Government through the council team and the implementation team of the Smart City did the planning by looking at the elements of communication, by determining the communicator, message, media, targets and effects. The implementation of socialization activities is carried out directly to the Regional Apparatus Organizations that represent their respective regions. Then the OPD conducted socialization to the public about several Smart City through social media, pamphlets, and banners. The evaluation is carried out by monitoring and evaluating regularly for 6 months a year to find out the results of the Smart City. Reporting is the final activity of the communication strategy stage. The report forms a document file which will later be used as material for consideration of the Smart City in the future.

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