Tindak Tutur Ilokusi Dalam Bahasa Iklan Di Stasiun Televisi Nasional

Pangestika, Nara Rizky Faqih (2019) Tindak Tutur Ilokusi Dalam Bahasa Iklan Di Stasiun Televisi Nasional. Other thesis, Universitas Islam Riau.

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Abstract

Illocutionary Speech Acts on Beverage Product Advertising Language at National Television Stations Speech actions can be seen in terms of the meaning of actions in the form of sentences and can be clearly understood by the speech of the speaker to the speech partner. The language spoken by the speaker does not only mean to inform, but there is a meaning of the action that the speaker wants. The problem in this study is about the illocutionary speech acts of the advertisement language on National Television stations and how to disclose illocutionary language acts of advertising on National Television stations. This research is qualitative research. The results of this study are the functions of assertive ilocution speech acts. There are 27 speech acts, in directive speech acts there are 18 not spoken in commissive speech acts, there are 16 speech acts, in expressive speech acts, there are 14 speech acts and speech acts. eksprsif there are 13 speech acts. In delivering speech acts to advertisements, direct speech acts as many as 50 speech acts and indirect speech acts as many as 35 acts of speech acts.

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