Alif Utama, Aldo (2022) Pengaruh E-Commerce Terhadap Keputusan Pembelian Produk Keripik Emak CW Di Kota Pekanbaru. Other thesis, Universitas Islam Riau.
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Abstract
This study aims to determine the effect of e-commerce on purchasing decisions for Emak CW chips in Pekanbaru City. The concept used in this study is the variable E-Commerce (X) DeLone and McLean's theory of System Quality, Information Quality, Service Quality, System Usage, and Benefits. While the variables of Purchase Decision (Y) Kotler & Armstrong Product Choice, Brand Choice, Distributor Choice, Purchase Time, and Payment Method. This research uses descriptive quantitative research method. Data obtained through questionnaires, observations, interviews and documentation. From the results of this study, it can be seen that E-Commerce has an effect on purchasing decisions for Emak CW chips in Pekanbaru City.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | e-commerce, buying decision dan Emak CW | ||||||
| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||
| Divisions: | > Administrasi Bisnis | ||||||
| Depositing User: | Luthfi Pratama ST | ||||||
| Date Deposited: | 07 Mar 2023 04:48 | ||||||
| Last Modified: | 07 Mar 2023 04:48 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/20776 |
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