Strategi Pemberitaan Surat Kabar Harian Riau Pos Dalam Menghadapi Persaingan Media Massa Online

Rizky, Fadly (2022) Strategi Pemberitaan Surat Kabar Harian Riau Pos Dalam Menghadapi Persaingan Media Massa Online. Other thesis, Universitas Islam Riau.

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Abstract

Strategy Of Reporting The Daily Newspaper Riau Pos In The Face Of Online Mass Media Competition Fadly Rizky (169110105) This research was conducted to determine the strategy of reporting the daily newspaper Riau Pos in the face of online mass media competition. This study uses a qualitative method, where this method aims to gain an understanding of the reality in the field with data collection techniques consisting of interviews, observations, and documentation. Data validity technique is triangulation technique. There were 4 informants in this study, consisting of the chief editor of the Riau Pos newspaper, the editor, the managing editor, and the reporter. The results of this study indicate that there are 3 strategies for the Riau Pos daily newspaper in facing online mass media competition, first by following technological developments because technological advances that are increasingly sophisticated will make reading interest decrease, therefore Riau Pos newspaper also provides an online platform Second, in terms of the Riau Pos news, it uses a more in-depth news content method, because the advantages of daily newspapers are that there is no deadline for reading and broadcasting, while in the media there is a set time to convey information, therefore the information needed is in the Riau Pos daily newspaper, it is more in-depth than the mass media, thirdly by making variations on the news so that customers can sort out the news they want to read, for example on weekends, entertaining news is presented.

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