Akbar, Fardhi (2019) Pengaruh Promosi Terhadap Peningkatan Penjualan Springbed American Pillo Pada PT. Indosiak Permai. Other thesis, Universitas Islam Riau.
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Abstract
This research was conducted to find out promotions, increase sales and the influence of promotion on increasing sales of American pillo spring beds at PT. Indosiak Permai. This research was conducted using quantitative descriptive method using primary data and secondary data obtained from interviews, interviews, documentation and research questionnaires. Respondents taken were 56 consumers to be used as research samples. From the results of the study, it is known that there is a significant effect of the promotion variable (X) on the sales variable (Y) at PT. Indosiak Permai. This, evidenced by the value of t arithmetic is 3.862 while t table is (0.05: 54) = 2004 because t arithmetic is 3.862> from t table 2002 then Ho is rejected. R2 value of 0.293 this shows 29.3 changes to promotion of increased sales at PT. Indosiak Permai while 71% is again determined by other factors not discussed in this study.
| Item Type: | Thesis (Other) | |||||||||
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| Uncontrolled Keywords: | Promotion, Increased Sales. | |||||||||
| Subjects: | H Social Sciences > H Social Sciences (General) | |||||||||
| Divisions: | > Administrasi Bisnis | |||||||||
| Depositing User: | Mia | |||||||||
| Date Deposited: | 02 Mar 2023 05:55 | |||||||||
| Last Modified: | 02 Mar 2023 05:55 | |||||||||
| URI: | http://repository.uir.ac.id/id/eprint/20683 |
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