Pengaruh Lokasi Dan Fasilitas Terhadap Keputusan Berkunjung Wisatawan Di Objek Wisata Taman Rindu Sempadan Kecamatan Minas

Septian, Andreas (2022) Pengaruh Lokasi Dan Fasilitas Terhadap Keputusan Berkunjung Wisatawan Di Objek Wisata Taman Rindu Sempadan Kecamatan Minas. Other thesis, Universitas Islam Riau.

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Abstract

Tourism is a sector that is strategic and has the potential to make a significant contribution to regional development, if the management is carried out regularly, is directed and uses appropriate service marketing and can open or expand employment opportunities for the community. According to Kotler and Armstrong (2012) stated that the purchase decision is the stage in the buyer's decision process where the consumer actually buys. Tourism objects are service products offered by a service company with the hope that consumers will come to visit and enjoy the attractions offered In this study the purpose of this study was to identify and analyze the effect of location and facilities on tourist visiting decisions at the Rindu Sempadan Park tourist attraction. The method used in this research is a qualitative and quantitative descriptive method, the data used is in the form of perceptions of tourists visiting tourist objects. Taman Rindu Sempadan, the data was obtained through distributing questionnaires which were distributed directly to tourists, so that as many as 100 respondents were obtained. These data are used to determine the effect of location and facilities on the decision to visit the Taman Rindu Sempadan tourist attraction which will later be processed using several analyzes including qualitative and quantitative descriptive analysis and simple linear regression analysis using SPSS which consists of instrument testing, normality testing, determination test and hypothesis testing. The results showed that the location aspect had a negative and significant effect on the decision to visit tourists where the size of the influence of the location was 0.415 or 41.5%, stating that for every growth of 1 location value, the value of the decision to visit was 42%. The facility aspect has a positive and significant effect on the decision to visit where the influence value is 0.846 or 84.6% which states that the influence of the facility on the decision to visit tourists and the rest is influenced by other aspects.

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