Pengaruh Promosi Terhadap Keputusan Pembelian Ulang Konsumen Pada Alfamart Jendral Sudirman Pekanbaru

Haryana, Mimi (2019) Pengaruh Promosi Terhadap Keputusan Pembelian Ulang Konsumen Pada Alfamart Jendral Sudirman Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

Alfamart Company is a National Company engaged in general trading and retail services or retail businesses that provide basic needs and daily needs. In the development of trade Alfamart company is a partnership which means that the community can also invest in this company. Alfamart business which is currently experiencing very rapid growth as evidenced by the presence of Alfamart is everywhere and has the aim to provide convenience to the public to shop. In addition, the proliferation of business people does not rule out the possibility of creating intense competition between modern and traditional businesses. Thus in the context of business continuity, efforts are very much needed to attract consumers to shop and repurchase Alfamart. Identified businesses can influence repeat purchase decisions at Alfamart, including service quality, promotions and prices offered. So that the quality of service can also affect customer repurchases. Profit-oriented companies must pay attention to the quality of service to customers such as promotions offered by companies, because service quality contributes to the company's revenue. If the customer is satisfied with the service provided, it will create a feeling of pleasure, motivating the customer to make a repeat purchase. Thus it can affect the existence of the company to get profits. To get this existence, it requires excellent service to consumers from the promotion of products offered by Alfamart companies to each of their customers. Promotion as the consumer's supporting power to decide again to make a repeat purchase in Alfamart, Sudirman Pekanbaru.

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