Analisis Keputusan Konsumen Melakukan Pembelian Pada Subur Sticker Kota Pekanbaru

Hidayatullah, Fery (2022) Analisis Keputusan Konsumen Melakukan Pembelian Pada Subur Sticker Kota Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

Subur Sticker is one of the sticker businesses in Pekanbaru City that has been established from 2008 until now, receiving car and motorcycle decal services, sticker cutting, printing, wrapping, branding and selling various products with relatively competitive price ranges. This study aims to analyze and explain consumer decisions to make purchases at Subur Sticker Pekanbaru City. This study uses a quantitative descriptive method by giving questionnaires to 30 consumers of Subur Sticker and the results are analyzed descriptively by percentage. The results of the research overall consumer decisions to make purchases on Subur Sticker Pekanbaru City get a total score of 978 located in the interval 701 - 980 so it is quite good. The indicator that is still low is purchases. The indicator is still quite good, because consumers feel comfortable while waiting for vehicle work at Subur Sticker, which is still a result of limited seats and no fan facilities to provide comfort for consumers who are waiting. Respondents' experience on the speed of working vehicles on Subur Sticker is also not optimal, meaning that it is necessary to arrange a time agreement with consumers to increase their trust. Consumers find it easy to order vehicle sticker processing services at Subur Sticker which is still not optimal, this is due to the design time and the design time queue. The level of consumer comfort for services at Subur Sticker also needs to be improved so that purchasing decisions increase.

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