Pengaruh Lokasi Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Ilep Minimarket Kota Duri Riau

Wafi Zakiah, Embun (2022) Pengaruh Lokasi Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Ilep Minimarket Kota Duri Riau. Other thesis, Universitas Islam Riau.

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Abstract

The purpose of this study was to determine whether there is a significant influence between Location and Service Quality on Purchasing Decisions at Ilep Minimarket, Duri City, Riau. The sample in this study were consumers of Ilep Minimarket Stores in Duri Riau City who had shopped at Ilep Minimarket Stores as many as 120 respondents using the Ferdinand formula (2006). The sampling technique uses the Accidental Technique, the method for processing data uses a data collection scale technique, Multiple Linear Regression, Determination Coefficient, Partial T Test, and Simultaneous Test F. From the results of the tests carried out, it can be concluded that location has a positive and significant effect on decisions purchasing, Service Quality has a positive and significant effect on purchasing decisions, and Location and Service Quality on purchasing decisions.

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