Strategi Branding Subur Sticker Di Pekanbaru

Isnanda, Isnanda (2022) Strategi Branding Subur Sticker Di Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to find out the suburban branding strategy in Pekanbaru and to find out the factors supporting stickers and inhibiting suburban sticker branding in Pekanbaru. The researcher uses qualitative methods with descriptive presentations that are presented in descriptions of forms according to language, point of view, research subjects relating to the problem under study. In collecting data, researchers used interview techniques (interviews) and documentation techniques. The results of the research are Subur stickers in forming a branding strategy using Brand Expression Theory, namely Brand Positioning and Brand Identity. Subur sticker carries out a branding strategy by positioning the brand to consumers and potential consumers as a brand that results in fast sticker installation, carried out by experienced workers, affordable prices, and providing discounts to communities.

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