Okta Adisti, Tasha (2022) Kelengkapan Produk, Kualitas Pelayanan Dan Lokasi Terhadap Keputusan Pembelian Konsumen Pada Swalayan Wafa Mart Di Kecematan Tualang. Other thesis, Universitas Islam Riau.
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Abstract
The purpose of this study was to determine the effect of product completeness, service quality and location on purchasing decisions for Wafa Mart Supermarkets in Tualang District. This research was conducted at Wafa Mart on Jalan Raya Perawang Kec.Tualang, Siak Regency. Questionnaires that have been tested for validity and reliability were given to respondents. The number of respondents taken was 100 respondents using the Accidental Sampling method. The data analysis technique used is multiple linear regression analysis. Based on the results of the study, it shows that partially or simultaneously there is a significant influence on product completeness, service quality and location on consumer purchasing decisions at Wafa Mart Supermarkets in Tualang District, with 0.815 with a coefficient of determination (R2) of 65.3%. So it is known that product completeness, service quality and location are included in the good category.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Product Completeness, Service Quality and Location | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||
| Divisions: | > Manajemen | ||||||
| Depositing User: | Luthfi Pratama ST | ||||||
| Date Deposited: | 08 Feb 2023 02:40 | ||||||
| Last Modified: | 08 Feb 2023 02:40 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/20092 |
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