Winta Ps, Rizki (2022) Pengaruh Suasana Kafe Dan Gaya Hidup Konsumen Terhadap Keputusan Pembelian Di Jeber CafÉ Platinum Pekanbaru. Other thesis, Universitas Islam Riau.
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Abstract
The purpose of this study was to determine and analyze the effect of cafe atmosphere and lifestyle on purchasing decisions at Jeber Café Platinum Pekanbaru. The population in this study were all consumers who had visited Jeber Café in 2020. The sampling technique in this study used purposive sampling, namely the determination of the sample according to the considerations and objectives of the researcher to determine the research sample totaling 96 people. Data collection techniques in this study used questionnaires, interviews and observations. The data analysis technique in this study uses descriptive analysis and SPSS 26. The results of this study indicate that the cafe atmosphere and lifestyle partially and simultaneously influence purchasing decisions at Jeber Café Platinum Pekanbaru. The magnitude of the influence of cafe atmosphere and lifestyle on this purchase decision is 81.4%.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Café Attempt, Life Style And Purchase Decisions | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||
| Divisions: | > Manajemen | ||||||
| Depositing User: | Luthfi Pratama ST | ||||||
| Date Deposited: | 01 Feb 2023 07:36 | ||||||
| Last Modified: | 01 Feb 2023 07:36 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/19930 |
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