Pengaruh Media Promosi Terhadap Minat Masyarakat Menabung Di Bank Syariah Desa Kampung Pinang Kecamatan Lubuk Basung

Mila Sari, Nova (2022) Pengaruh Media Promosi Terhadap Minat Masyarakat Menabung Di Bank Syariah Desa Kampung Pinang Kecamatan Lubuk Basung. Other thesis, Universitas Islam Riau.

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Abstract

Promotional media is a means used by sellers to inform, form, and remind potential buyers on a particular product/goods in order to influence their opinion or get a response on something. The aim of the study is to investigate the influence of promotional media on people's decision to save money in Sharia Banks. The subject of the study consists of 352 people in Kampung Pinang Village, Lubuk Basung District. The data sources of the study are from primary and secondary data. The sampling technique is taken by using the Morgan formula. The data collection techniques of the study are questionnaires, observation, documentation. This is a descriptive quantitative study. In analyzing quantitative data, the simple linear regression analysis is used and the calculation process is performed by SPSS version 25. The results of the study show that the influence of promotional media on people’s decision to save money in Sharia banks is high or strong according to the correlation coefficient test. While based on the results of the T-test (partial), it is found that there is a significant influence of promotional media on people's decision to save money in Sharia banks in Kampung Pinang Village, Lubuk Basung District. It is known from T score (5.240) > T table (1.971) with a significance value is 0.000 < 0.05. The result of the coefficient of determination test is 44.5%. It means that the promotional media influence the people's decision to save money in Sharia banks in Kampung Pinang Village, Lubuk Basung District.

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