Nalisis Usahatani Dan Strategi Pemasaran Sayuran Hidroponik Nutrient Film Technique (NFT) Di Kota Pekanbaru

Andrian, Rio (2022) Nalisis Usahatani Dan Strategi Pemasaran Sayuran Hidroponik Nutrient Film Technique (NFT) Di Kota Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

System NFT hydroponics (Nutrient Film Technique) developed at Kesturi Farm, Asira Greenfresh, Twins Hydroponics. As for type vegetables hydroponic in study this that is lettuce, spinach red, mint leaves, mustard greens Mr. Coy. Study this aim to analyze:1). Characteristics businessman and profile effort NFT hydroponics in Pekanbaru City 2). farming vegetables hydroponics, including: techniques cultivation, use factor production, cost production, production, income and efficiency NFT farming in Pekanbaru City 3). Strategy marketing NFT hydroponics in Pekanbaru City. Method used in study this is survey method, started September 2021 to February 2022. Pick up sample conducted by purposive sampling as many as 3 people. Data used in study this are primary data and secondary data. Results study this show that businessman NFT hydroponics includes group age productive (52.67 years), 13.67 years of education, experience trying 6.33 years, and have dependents family as many as 3 people. Profile effort hydroponics has an average of total area 215m2, total hole 1,800 plants, scale effort micro, and have amount power work as much as 1 person. Factor production used include,seed pakcoy as much as 182 grams/PP, mint leaves as much as 107.33gram/PP, spinach red 93.33 grams/PP, and seed lettuce as much as 121.33 grams/PP; rockwool as much as 3.15 m3/PP, AB mix nutrition as much as 78.60 liters/PP; water as much as 882 liters/PP; electricity as much as 23.68 kWh/PP, and power work as much as 4.83 HOK/PP. Cost production issued as much IDR 2,321,759/PP consists of from cost variable IDR 2,051,462/PP and cost permanent IDR 270,298/PP. Produced production consist from pakcoy as much as 48.52 kg/PP, mint leaves 5.29 kg/PP, spinach red 18.18 kg/PP, and lettuce as much as 10.03 kg/PP. Income dirty obtained IDR 3,219,820/PP and income clean worth IDR 898,061/PP. Efficiency (RCR) obtained of 1.39 (> 1), which means efficient and worthy for worked out . Strategy marketing vegetables hydroponics on; Strategy Product, with guard quality production vegetables with method shorten pause time wait Among harvesting with sale and repair quality and appearance packaging. Strategy Price, with apply piece price in each there is purchase in large amount, and serve purchase in amount small. Strategy place, do cooperation as supplier with various existing modern market. Strategy Promotion, with promote effort promotion via social media with narration educational.

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