Branding Sicko Vape Dalam Meningkatkan Daya Beli Konsumen (studi Pada Brand Image Sicko Vape Pekanbaru)

Ramadhani, Afadri (2021) Branding Sicko Vape Dalam Meningkatkan Daya Beli Konsumen (studi Pada Brand Image Sicko Vape Pekanbaru). Other thesis, Universitas Islam Riau.

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Abstract

This study aims to see how the Sicko Vape branding which in this case focuses on the Sicko Vape Brand Image in increasing the purchasing power of consumers. Brand image plays an important role in consumers' buying interest in a product because the image that emerges from a product usually describes the quality of the product. The formulation of the problem in this research is How to Branding Sicko Vape in Increasing Consumer Purchasing Power (Study on Sicko Vape Brand Image Pekanbaru). This research is a qualitative research with a descriptive approach. The research data obtained from observation, interviews with sources and documentation. From the research results it can be seen from the elements of branding itself such as (1) the brand name which in this case determines the brand image itself, (2) the logo, which can be a symbol of product identity, (3) visual appearance, such as color, form of packaging and letters, (4) slogan, in the form of a sentence containing the message as well as the product identity. In addition, the Imge Sicko Vape Brand can also be seen based on the Brand Image component itself (i) product attributes, including packaging, taste and price, (ii) customer benefits, namely benefits obtained by consumers, (iii) brand personality, image and image the first time consumers think of the brand.

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