Penerapan Etika Bisnis Islam Dalam Transaksi Jual Beli Komoditi Agribisnis Di Pasar Tradisional Syariah Ulul Albab Kecamatan Siak Hulu Kabupaten Kampar

Beti, Herma (2021) Penerapan Etika Bisnis Islam Dalam Transaksi Jual Beli Komoditi Agribisnis Di Pasar Tradisional Syariah Ulul Albab Kecamatan Siak Hulu Kabupaten Kampar. Other thesis, Universitas Islam Riau.

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Abstract

Islamic business ethics is a set of values, rules and procedures that are used as guidelines in doing business so that business activities do not deviate from Islamic teachings but refer to the Al-Qur'an and the Hadith of the Prophet sallallahu'alaihi wa sallam. The research objectives were to analyze: 1) Characteristics of consumers, traders, and market profiles, 2) Understanding of traders on the application of Islamic business ethics, 3) The level of customer satisfaction with the application of Islamic business ethics by traders, and 4) Strategies for implementing Islamic business ethics. This research was conducted in Ulul Albab Sharia Traditional Market, Siak Hulu District, Kampar Regency. The sample selection for consumers was done accidentally (accidental), and the sample selection for traders was done purposively. The data were collected by conducting direct interviews using questionnaires and secondary data. The technical analysis used in this research is Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI). The results showed that: 1) Consumers of the Ulul Albab Sharia traditional market are the majority of women with an average age of 36.01 years (37.91%), latest education with an average of 13.92 years (high school graduates), working as entrepreneurs , and dependents in the family as many as 4-5 people, and Ulul Albab Sharia traditional market traders are the majority of men with an average age of 35.46 years, latest education with an average of 11.08 (equivalent to high school), dependents in the family 4 - 5 people, and different traded goods, 2) The understanding of traders towards the application of Islamic business ethics about honesty has a score of 4.15 in the good category, smart has a score of 4.31 in the very good category, can be trusted to have a score a value of 4.31 with a very good category, and communicative having a score of 4.54 with a very good category, 3) The results of the Importance Performance Analysis (IPA) show that the attribute of receiving complaints is a top priority, Meanwhile, the attributes that need to be maintained are explaining defects in goods, explaining the quality of goods, friendliness, speed of traders, not taking perjury, product freshness, and product cleanliness. The results of the Customer Satisfaction Index (CSI) are 72.78%, indicating that the CSI results are in the criteria for the consumer satisfaction index in the range 0.61 - 0.80, which means that the consumer satisfaction index is on the satisfied criteria, and 4) Business ethics application strategy There are five strategies in Islam, some of which have been implemented and some have known but have not implemented them.

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