Putri Salsabila, Tania (2022) Pengaruh Inovasi Produk Dan Orientasi Pasar Terhadap Kinerja Penjualan Pada Usaha Fillet Ikan Patin Di Perusahaan Caneca Food Factory. Other thesis, Universitas Islam Riau.

Text 185210378.pdf - Submitted Version Restricted to Repository staff only Download (4MB) | Request a copy

Abstract

The purpose of this study was to determine product innovation and market orientation on sales performance of catfish fillets at the Caneca Food Factory company. This sample amounted to 30 people using the method. The method of data analysis was descriptive and quantitative using multiple linear regression and compared using the t test and f test. The results of this study indicate that product innovation, market orientation, has a positive and significant impact on the sales performance of the catfish fillet business at the Caneca Food Factory company.

Actions (login required)

View Item