Febrianto, Danil (2022) Pengaruh Gaya Hidup (Life Style) Terhadap Keputusan Pembelian Konsumen Pada Grood Coffe Di Pekanbaru. Other thesis, Universitas Islam Riau.
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Abstract
The purpose of this study was to determine and analyze the influence of lifestyle (Life Style) on consumer purchasing decisions at Grood Coffee in Pekanbaru. The population in this study is the number of consumers at Grood Coffee Pekanbaru. The sampling technique in this study used Accidental Sampling using the Slovin formula, totaling 95 people. Data collection techniques in this study used a questionnaire or questionnaire. The data analysis technique in this study uses descriptive analysis and SPSS 26. The results of this study indicate that life style has a positive and significant effect on consumer purchasing decisions at Grood Coffee in Pekanbaru. The magnitude of the influence of lifestyle on purchasing decisions is 63.6 %.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Life Style and Costumer Purchase | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||
| Divisions: | > Manajemen | ||||||
| Depositing User: | Luthfi Pratama ST | ||||||
| Date Deposited: | 20 Jan 2023 02:31 | ||||||
| Last Modified: | 20 Jan 2023 02:31 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/19697 |
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