Rivaldo, Mahesa (2022) Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Pangeran Fried Chicken Pekanbaru. Other thesis, Universitas Islam Riau.
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Abstract
The purpose of this study was to determine and analyze the effect of product quality and service quality on consumer satisfaction at Pangeran Fried Chicken Pekanbaru. The population in this study were all consumers who had bought Prince Fried Chicken in 2021. The sampling technique in this study used Accidental Sampling in which the sampling accidentally met directly with the researcher in the research object with a total of 80 people. Data collection techniques in this study using Questionnaires, Interviews and Documentation. The data analysis technique in this study uses descriptive analysis and SPSS 26. The results of this study indicate that product quality and service quality partially and simultaneously affect consumer satisfaction at Pangeran Fried Chicken Pekanbaru. The magnitude of the influence of product quality and service quality is 72%.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Product Quality, Service Quality and Consumer Satisfaction | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||
| Divisions: | > Manajemen | ||||||
| Depositing User: | Luthfi Pratama ST | ||||||
| Date Deposited: | 18 Jan 2023 02:26 | ||||||
| Last Modified: | 18 Jan 2023 02:26 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/19608 |
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