Analisis Penjualan Ban Merek Goodyear Pada Permaisuri Autoshop Pekanbaru

Az, Adides Farizal (2021) Analisis Penjualan Ban Merek Goodyear Pada Permaisuri Autoshop Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

This thesis is entitled "Goodyear Tire Sales Analysis at Wesur Autoshop Pekanbaru. The aim is to determine the level of sales of Goodyear brand tires at Empress Autoshop Pekanbaru. The sales assessment indicators used include sales procedures, sales requirements, sales clarity, sales discipline, responsibility for sales, sales ability , politeness and friendliness of sellers, safety and market comfort, fairness of product prices. This type of research which is located in the city of Pekanbaru is a descriptive survey, which prioritizes the questionnaire list as a means of collecting data and the data collected by this tool is then used as the main raw material to analyze the empirical conditions of the objectivity of the existence of the research objectives at the research location. Taking samples from elements of the population from the company and consumers. In this research, the type of data used consists of primary data and secondary data. To obtain the data and information needed in connection with this research, it was carried out by means of observation, interviews and questionnaires, so based on the data from the processed research conducted on respondents' responses to the analysis of sales of goodyear brand tires on the new empress autoshop Responses from respondents were 61.70% with a range of percentages at 34% - 66%. This assessment is in the fairly good categor

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