Oktavia, Yola (2022) Pengaruh Strategi Bauran Pemasaran Terhadap Minat Berkunjung Kembali Di Objek Wisata Istana Siak Sri Indrapura (Asserayah Hasyimiah) Kabupaten Siak. Other thesis, Universitas Islam Riau.
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Abstract
This study aims to determine the effect of the marketing mix strategy on the interest in returning to the tourist attraction of the Siak Sri Indrapura palace (assarayah Hasyimiah) Siak Regency. The sample in this study amounted to 96 people with the sampling method using accidental samples. The mehod of data analysis was carried out by quantitative researchusing multiple linear regression. The results of this study indicate that the product, price, location, promotion, people, physical evidence, process have a positive and significant influence on the interest in visiting again at the Tourism Object f the Siak Sri Indrapura Palace (Asserayah Hasyimiah) Siak Regency.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Product, Price, Location, Promotion, People, Physical Evidence, Process, and Interest in Returning. | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||
| Divisions: | > Manajemen | ||||||
| Depositing User: | Luthfi Pratama ST | ||||||
| Date Deposited: | 16 Jan 2023 01:51 | ||||||
| Last Modified: | 16 Jan 2023 01:51 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/19479 |
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