Dewi, Ridha Saprika (2022) Analisis Pengaruh Variasi Produk Terhadap Keputusan Berkunjung Street Food (Studi Kasus Pada Raun Raun Kota Pekanbaru). Other thesis, Universitas Islam Riau.
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Abstract
This study aims to determine the effect of product variations on the decision to visit street food. The research method used in this study is a quantitative approach by collecting data in the form of numbers. The data source used to obtain accurate data is by distributing questionnaires to respondents. The sample used in this study were visitors to Raun Raun Pekanbaru with the criteria of having visited more than once and buying street food products at Raun Raun Pekanbaru as many as 80 respondents with a sampling technique using certain considerations (purposive sampling). The method for data processing uses data collection scale techniques, simple linear regression, coefficient of determination, partial t test. The results of the tests carried out are that product variations have a positive and significant effect on visiting decisions.
| Item Type: | Thesis (Other) | ||||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||
| Divisions: | > Manajemen | ||||||
| Depositing User: | Budi Santoso S.E | ||||||
| Date Deposited: | 09 Jan 2023 03:32 | ||||||
| Last Modified: | 09 Jan 2023 03:32 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/19271 |
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