Dewi, Citra (2022) Pengaruh Citra Merek Terhadap Minat Beli Produk Ms Glow Pada Store Ningsih Ms Glow Air Molek Kecamatan Pasir Penyu Kabupaten Indragiri Hulu. Other thesis, Universitas Islam Riau.
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Abstract
This study aims to determine whether or not there is an influence of Brand Image on Purchase Interest of Ms Glow products at Ningsih Store Ms Glow Air Molek, Pasir Penyu District, Indragiri Hulu Regency. In this study, two variables are used, namely variable X is the Brand Image Variable and Variable Y is Buying Interest, with the object of research being the Ningsi Store Ms Glow Air Molek. This research uses quantitative research methods with descriptive survey research type, with purposive sampling technique. In determining the sample, the researcher used the Roscoe formula. Data collection techniques using observation, questionnaires, interviews, documentation and literature study, data processing in this study using SPSS V.25. The results of the study show that brand image has a significant positive effect on consumer buying interest.
| Item Type: | Thesis (Other) | ||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||
| Divisions: | > Administrasi Bisnis | ||||||
| Depositing User: | Budi Santoso S.E | ||||||
| Date Deposited: | 09 Jan 2023 03:31 | ||||||
| Last Modified: | 09 Jan 2023 03:31 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/19259 |
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