Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Rumah Makan Timbang Rasa Kubang

Putra, Anshar Borneo (2022) Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Rumah Makan Timbang Rasa Kubang. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine the effect of product quality and service quality on consumer satisfaction at the Timbang Rasa Kubang Restaurant. The population in this study were consumers who had eaten at the Timbang Rasa Kubang Restaurant. Sampling used accidental sampling, namely the population that met the research criteria and then made a sample of 50 people. The types and sources of data are primary and secondary data, while the data collection techniques use observation, questionnaires and interviews. The data analysis used in this research is multiple linear regression test, f test and determination (R2). The results of this study indicate that product quality and service quality have a positive but not significant effect on consumer satisfaction at the Timbang Rasa Kubang Restaurant. The level of relationship between the two variables in the substantial or strong category, which means the ability of the independent variable to explain the dependent variable is good.

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