Maulana, Surya (2021) Analisis Bauran Pemasaran Produk Madu Pada Usaha Pure Honey Pekanbaru. Other thesis, Universitas Islam Riau.
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Abstract
The purpose of this study was to determine whether the marketing mix of honey products in Pekanbaru honey pure honey was good. Data collection techniques in this study used purposive sampling technique, which is based on research considerations with certain criteria, namely 40 people with 20 consumers and 20 retailers. Data analysis techniques in this study indicate that the marketing mix of honey products in the business of honey pure honey Pekanbaru is good
| Item Type: | Thesis (Other) |
|---|---|
| Contributors: | Contribution Contributors NIDN/NIDK Sponsor Zaman, Kamar UNSPECIFIED |
| Uncontrolled Keywords: | Marketing Mix |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | > Manajemen |
| Depositing User: | Mia |
| Date Deposited: | 27 Dec 2022 09:36 |
| Last Modified: | 27 Dec 2022 09:36 |
| URI: | https://repository.uir.ac.id/id/eprint/18838 |
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