Analisis Bauran Pemasaran Produk Madu Pada Usaha Pure Honey Pekanbaru

Maulana, Surya (2021) Analisis Bauran Pemasaran Produk Madu Pada Usaha Pure Honey Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

The purpose of this study was to determine whether the marketing mix of honey products in Pekanbaru honey pure honey was good. Data collection techniques in this study used purposive sampling technique, which is based on research considerations with certain criteria, namely 40 people with 20 consumers and 20 retailers. Data analysis techniques in this study indicate that the marketing mix of honey products in the business of honey pure honey Pekanbaru is good

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