Analisis Usaha Agroindustri dan Pemasaran Tahu di Desa Sialang Sakti Kecamatan Dayun Kabupaten Siak

Charyani, Benny (2019) Analisis Usaha Agroindustri dan Pemasaran Tahu di Desa Sialang Sakti Kecamatan Dayun Kabupaten Siak. Other thesis, Universitas Islam Riau.

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Abstract

The agricultural sector is a source of raw material providers in the agricultural product processing industry (agro-industry) such as the tofu agro-industry. This study aims to analyze; entrepreneur characteristics and business profile of Tofu agroindustry, production technology, production cost, production, income efficiency and added value of Tofu agroindustry, channels and institutions, marketing functions, costs, margins, profit margins and Tofu agroindustry marketing efficiency. This research was conducted for 5 months (June to October 2018) using the survey method. Respondents were taken in a census of 5 Tofu entrepreneurs in Sialang Sakti Village, Dayun District, Siak Regency. The results showed that the average age of entrepreneurs included in the productive age was 47.60 years, the average level of education was 9 years (only graduated junior high school), business experience for 10.60 years with an average number of family dependents of 3 people. Profile of tofu agro-industry business is an industry on a household scale with its own source of capital. The use of Soybean raw material for one production process is an average of 116.00 kg with a total production cost of Rp1,044,000.00 / production process. gross income of Rp1,547,520.00 / production process and net income of Rp341,697.40 / production process. Return Cost Ratio iii (RCR) obtained at 1.28 means that the Tofu business is efficient and the added value is IDR 3,907.00 / kg. Furthermore, there are 2 marketing institutions involved in marketing Tofu in Sialang Sakti Village, Dayun District, Siak Regency, namely channel I, a direct entrepreneur. Channel II entrepreneurs to retailers and consumers. Marketing profit margin I is Rp 717 / kg with an efficiency of 1.49%. Marketing margin II is Rp 1,200 / kg with an efficiency of 0.49%.

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