Wahyuni, Seski Putri (2021) Analisis Perilaku Konsumen Terhadap Makanan Cepat Saji (studi Kasus Restoran Ichiban Sushi Di Living World) Di Pekanbaru. Other thesis, Universitas Islam Riau.
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Abstract
The purpose of this study was to test and analyze whether consumer behavior had a positive and significant effect on purchasing decisions at Ichiban Sushi Restaurant in Living World. The determination of the number of samples of the researcher was based on Roscoe's statement in now (2006: 160) which states that the adequate number of samples for the study is in the range of 30 to 500. In this study the samples taken were 100 consumers who visited the Ichiban sushi restaurant. The data analysis technique in this study used SPSS 20 which contains the t test and the coefficient of determination. The results of this study indicated that consumer behavior had a positive and significant effect on purchasing decisions at Ichiban Sushi Restaurant in Living World.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Consumer Behaviour, Consumer Purchase Decision | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||
| Divisions: | > Manajemen | ||||||
| Depositing User: | Mia | ||||||
| Date Deposited: | 22 Dec 2022 07:46 | ||||||
| Last Modified: | 22 Dec 2022 07:46 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/18635 |
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