Analisis Pengembangan Usaha (studi Kasus Pada UMKM Galeri Batik Tabir Riau Rani di Kota Pekanbaru)

Saputra, Ridho Ilham (2019) Analisis Pengembangan Usaha (studi Kasus Pada UMKM Galeri Batik Tabir Riau Rani di Kota Pekanbaru). Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine the Analysis of Business Development at MSME Batik Tabir Riau Rani Gallery in Pekanbaru City. The indicators used are Capital, Production, Marketing and Entrepreneurship. The place of this research was conducted at the Batik Tabir Riau Rani Gallery store in Pekanbaru City using a descriptive survey research type, namely by conducting interviews for data collection tools and the data collected was used as the main raw material for analyzing objective conditions at the location under study. There are two types of informants in this study, namely key informants, namely the batik gallery owner Riau Rani's business gallery as key informants and store captains as informants. Types and data collection techniques used are primary data collected using interview techniques and secondary data collected by using observation techniques. Based on this analysis technique, the researcher assessed and concluded that the business development at Umrah Riau Batik Batik Gallery was underdeveloped or still in place. There are several recommendations that need to be considered and reviewed, especially those relating to things that become obstacles or obstacles in order to achieve business development at the Riau Batik Rani Gallery.

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