Perlindungan Hukum Terhadap Konsumen Dalam Transaksi E-commerce Melalui Platform Online Shop

Alvira, Bella (2022) Perlindungan Hukum Terhadap Konsumen Dalam Transaksi E-commerce Melalui Platform Online Shop. Other thesis, Universitas Islam Riau.

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Abstract

By seeing the development of the Internet and technology around the world, the use of the Internet for business purposes continues to grow. Businesses began to use the Internet in other fields such as marketing, sales and customer service, which is now known as e- commerce. It can be said that today's e-commerce has reached its golden age. This fact is supported by the large number of virtual traders or digital markets in the form of websites or internet-based applications. The presence of a digital marketplace in e-commerce competition provides solutions to e-commerce problems that may arise when the e- commerce concept is applied through social media, including the unclear identity of the seller and so on. However, cases of fraud in E-Commerce have not been completely resolved. This refers to the fact that in the process consumers can only view or select goods and services in virtual form or digital descriptions and the lack of information that users have regarding the protection they have. Therefore, the researcher considers that there are still many important things related to consumer legal protection of the rights they have when conducting online buying and selling transactions. The main problems in this study are: 1) How is the level of security of transactions through E-Commerce assessed based on the policies issued by the online shop platform. 2) How is the legal protection for consumers in E-Commerce transactions through the online shop platform according to the applicable legal umbrella. The research method used is the normative method (library law research method). Where data is obtained through review of documents and/or articles in print or digital form containing provisions or rules for transactions through online shop platforms as well as legal documents, books, journals, official documents or other scientific works related to the issue. From the results of this study, it can be concluded that based on Law Number 11 of 2008 concerning Information and Electronic Transactions Article 15, the limitation of the platform's responsibility lies in the provisions of content restrictions. The platform has a policy regarding matters relating to the proper functioning of the system. If the error is related to the transaction, the responsibility does not lie with the platform, because the platform is only a provider of electronic trading platforms connecting buyers and sellers. The responsibilities of the online shop platform have generally been agreed in the form of digital contracts by users or consumers since the beginning of using the platform. Consumer protection efforts have been carried out by the platform in accordance with applicable laws and regulations by continuing to develop security systems in the transaction process. Furthermore, cases of fraud in online buying and selling transactions through online shop platforms have so far been carried out by users who act as product sellers or buyers. These cases are generally caused by the lack of information on platform service users related to the online trading system through the platform.

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