Sayoko, Sayoko (2022) Pengaruh Kualitas Produk, Dan Harga Terhadap Keputusan Pembelian Konsumen Pada Viena Cafe Di Pangkalan Kerinci. Other thesis, Universitas Islam Riau.
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Abstract
The purpose of this study was to determine whether there is an effect of product quality on purchasing decisions, and the effect of price on purchasing decisions. The sample in this study were all consumers of the Vienna café in Pangkalan Kerinci as many as 50 people. The sampling technique used in this study is the accidental sampling technique, which means that sampling for this type of research data can be done with easy and comfortable steps without getting into trouble even if it is done accidentally or by chance. The method for data processing uses a data collection scale technique, Multiple Liner Regression, Coefficient of Determination, Partial T Test, and Simultaneous F Test. The results of the tests that have been carried out are that product quality has a positive and significant effect on purchasing decisions, price has a positive and significant effect on purchasing decisions.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Product quality, Price, and Purchase Decision | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||
| Divisions: | > Manajemen | ||||||
| Depositing User: | Budi Santoso S.E | ||||||
| Date Deposited: | 20 Dec 2022 06:43 | ||||||
| Last Modified: | 20 Dec 2022 06:43 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/18528 |
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