Harji, Givron Attaqi (2022) Pengaruh Label Halal Dan Kualitas Produk Mie Instan Korea Samyang Terhadap Keputusan Pembelian (studi Kasus Pada Kalangan Remaja Di Kota Pekanbaru). Other thesis, Universitas Islam Riau.
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Abstract
The purpose of this study was to determine and analyze the effect of halal labels and product quality on purchasing decisions on Korean Samyang Instant Noodle products among teenagers in the city of Pekanbaru. This research was conducted among teenagers in Pekanbaru City. The number of samples in this study were 50 respondents among teenagers, using the sampling method, namely the purposive sampling method. Based on the results of the analysis, it is known that the halal label and product quality have a positive and significant effect on purchasing decisions for Samyang Korean instant noodles among young people in Pekanbaru city.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Halal Label, Product Quality, Purchase Decision | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||
| Divisions: | > Manajemen | ||||||
| Depositing User: | Budi Santoso S.E | ||||||
| Date Deposited: | 20 Dec 2022 06:43 | ||||||
| Last Modified: | 20 Dec 2022 06:43 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/18526 |
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