Pengaruh Harga Dan Kelengkapan Produk Terhadap Keputusan Pembelian Pada Toko Zaky Di Desa Mananti Kabupaten Padang Lawas

Pratama, Fanji (2022) Pengaruh Harga Dan Kelengkapan Produk Terhadap Keputusan Pembelian Pada Toko Zaky Di Desa Mananti Kabupaten Padang Lawas. Other thesis, Universitas Islam Riau.

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Abstract

This research was conducted at Zaki Shop in Mananti Village, Padang Lawas Regency with related parties. The number of samples in this study were 40 consumer respondents, using a purposive sampling method. Based on the results of the analysis and data processing, it is known that the price and product completeness variables have a positive and significant effect on consumer purchasing decisions at Zaki Stores in Mananti Village, Padang Lawas Regency.

Item Type: Thesis (Other)
Contributors:
ContributionContributorsNIDN/NIDK
SponsorSyahdanur, SyahdanurUNSPECIFIED
Uncontrolled Keywords: Price, Product Completeness, Purchase Decision
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: > Manajemen
Depositing User: Budi Santoso S.E
Date Deposited: 19 Dec 2022 09:37
Last Modified: 19 Dec 2022 09:37
URI: http://repository.uir.ac.id/id/eprint/18407

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