Hardiansyah, Andre (2022) Analisis Penjualan Warkop R89 Pada Masa Pandemi Covid 19 Di kecamatan Rimba Melintang. Other thesis, Universitas Islam Riau.
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Abstract
This research was conducted at Warkop R89 in Rimba Melintang District. The number of samples for this study were 30 consumer respondents who had visited and consumed Warkop R89 products during the covid19 pandemic, using the sampling method, namely the purposive sampling method. And the data analysis method used in this study is a qualitative descriptive analysis method. Based on the results of the research analysis, it can be concluded that the sale of Warkop R89 looks good and stable during the covid19 pandemic. This is because the Covid-19 pandemic does not have an active impact in reducing the level of sales of Warkop R89 but rather the implementation of promotional strategies and media that play an active role as well as have an impact in reducing and increasing the number of sales of Warkop R89 in Rimba Melintang District so that the implementation of promotional strategies is maximized in order to attract customer attention during the covid-19 pandemic.
| Item Type: | Thesis (Other) | ||||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||
| Divisions: | > Manajemen | ||||||
| Depositing User: | Budi Santoso S.E | ||||||
| Date Deposited: | 20 Dec 2022 08:09 | ||||||
| Last Modified: | 20 Dec 2022 08:09 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/18405 |
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