Analisis Bauran Pemasaran Pisang Goreng Kipas Pada Usaha Banana House GM di Jl.KaHaruddin Nasution No.98 Kota Pekanbaru

Sari, Indah Purnama (2019) Analisis Bauran Pemasaran Pisang Goreng Kipas Pada Usaha Banana House GM di Jl.KaHaruddin Nasution No.98 Kota Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

The purpose of this study was to find out and explain the Marketing Mix of Fan Fried Banana at GM Banana House Business on Jl. Kharuddin Nasution No. 98 Kota Pekanbaru. The theory used in this study is the marketing mix with Product Indicators, Prices, Promotions, and Places / Distribution cited from the opinion of the regulator, 2009; 24. Furthermore, the m ethod used in this study is a quantitative method, which is a method based on the philosophy of positivity used to examine certain populations or samples of sampling techniques carried out randomly quantitative data analysis to test the hypothesis set. Dat a collection techniques using interview methods, questionnaires and documentation. Based on the results of field data analysis, it can be concluded and suggested that the Fan Fried Banana Marketing Mix at GM Banana House Business on Jl. Kaharuddin Nasution No. 98 Pekanbaru City is in the Fairly Good category. This is due to the existence of supporting factors from all product indicators, price and place / distribution has been said to be quite good because all aspects of consumer needs have been fulfilled b y the Pekanbaru banana house fan fried banana house business and overall obstacle factors must be improved again for all aspects of the product need innovations in product quality and taste need to be added, prices needed for renewal to attract consumers, promotion is further enhanced and more creative in providing information to consumers, and places / distribution should be more fulfilling to help the Banana House GM Fan Fried Banana business Pekanbaru

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