Pelaksanaan Transaksi Jual Beli E-commerce Dengan Metode Pembayaran Cash On Delivery (COD) Melalui Marketplace Tokopedia (Studi Di Kota Pekanbaru)

Rahmadina, Diva (2022) Pelaksanaan Transaksi Jual Beli E-commerce Dengan Metode Pembayaran Cash On Delivery (COD) Melalui Marketplace Tokopedia (Studi Di Kota Pekanbaru). Other thesis, Universitas Islam Riau.

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Abstract

The existence of an electronic contract (e-commerce) that offers practical and fast trading practices for the parties, but in this trading practice it is still possible not to fulfill one's obligations to one's rights, causing losses, the Cash On Delivery (COD) payment system in electronic transactions in addition to providing convenience and convenience for the parties can also cause problems both experienced by online stores and the public as consumers. The formulation of the problem in the research is the implementation of ECommerce buying and selling transactions with the Cash On Delivery (COD) payment method and the problems that occur in online buying and selling transactions / E-Commerce with the Cash On Delivery (COD) payment method through the Tokopedia marketplace. This study uses observational research or survey methods where data is collected from respondents using data collection tools in the form of interviews and questionnaires, while the nature of the research is analytical descriptive, namely research that provides data as accurately as possible to describe the problems studied. Based on the results of the study, it can be seen that the implementation of ECommerce buying and selling transactions with the Cash On Delivery (COD) payment method through the Tokopedia marketplace was not carried out properly because there were several things that were not in accordance with the agreement in the implementation of the agreed E-Commerce sale and purchase transactions. In general, the implementation of E-Commerce in the early stages of Tokopedia partners as sellers or buyers must use the Tokopedia application provided and comply with all the terms and conditions set by Tokopedia in transactions, the seller at Tokopedia's marketplace provides clear information to the public about the products or goods that are sold. marketed on the Tokopedia page and buyers can determine the payment method with the COD system or pay on the spot for the goods or products ordered. The problem that occurs in online buying and selling transactions / E-Commerce with the Cash On Delivery (COD) payment method through the Tokopedia marketplace is that Tokopedia partners do not make payments for online buying and selling transactions to couriers in accordance with the provisions of the COD system chosen because Tokopedia partners do not want to be harmed for the discrepancy of the product ordered either caused by damage, the product does not match the description or due to product delays in delivery while another problem that arises is the incompatibility of the product ordered to the detriment of Tokopedia partners as buyers therefore Tokopedia has rules regarding product marketing on the Tokopedia page which Buyers must pay attention, while Tokopedia sellers do not provide COD services for all products they market in order to avoid shipping costs that can be borne by the seller.

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