Pengaruh Pemilihan Lokasi Terhadap Kesuksesan Usaha Pada Usaha Mikro Kecil Di Sukajadi Dumai

Bismihayati, Bismihayati (2022) Pengaruh Pemilihan Lokasi Terhadap Kesuksesan Usaha Pada Usaha Mikro Kecil Di Sukajadi Dumai. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to find out how the selection of locations for micro and small businesses in Sukajadi and to find out how successful the business is in micro and small businesses in Sukaadi, this study also aims to determine whether there is an influence between location selection on business success in micro and small businesses in Sukajadi. This research method uses quantitative methods with a descriptive approach. The results of this study indicate that judging from the location selection indicators consisting of access, visibility, expansion, environment and competition are in the very good category and the business success variables consisting of sales volume, increased production, increased profit, business growth, and business development. in the good category. This research model has a positive and significant influence between location selection on the success of small micro-enterprises in Sukajadi.

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