Sinatra, Fajar (2022) Pengaruh Penepatan Harga Terhadap Peningkatan Penjualan (Studi Kasus Bisnis Ayam Potong Di Pekanbaru). Other thesis, Universitas Islam Riau.
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Abstract
The purpose of this study is to analyze the determination of the selling price of beef chicken and the increase in sales and the effect of pricing on the increase in sales of beef chicken. This research was conducted at the Gunus Mas Slaughterhouse business which is located at Jl. Imam Munandar No. 288 B. South Tengkerang. Bukit Raya District. Pekanbaru, Riau. The population in this study were chicken traders who bought chicken pieces at the Gunung Mas Chicken business, amounting to 68 people. The sampling technique in this study used a saturated sample, so that all populations were sampled in this study. Analysis of the data used is simple linear regression. The results of the descriptive analysis of price fixing belong to the agree category with a percentage of 74.50%, while the increase in sales belongs to the agree category with a percentage of 72.32%. The results of research that have been carried out have the effect of price fixing on increasing sales of broiler chickens at the Gunung Mas Slaughter Chicken Business, Pekanbaru which belongs to the strong category in influencing the increase in sales.
| Item Type: | Thesis (Other) | ||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||
| Divisions: | > Administrasi Bisnis | ||||||
| Depositing User: | Budi Santoso S.E | ||||||
| Date Deposited: | 08 Dec 2022 09:51 | ||||||
| Last Modified: | 08 Dec 2022 09:51 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/18122 |
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