Putri, Windi Kartini (2022) Analisis Strategi Pemasaran Syariah Dalam Meningkatkan Penjualan Produk Di Toko Bazmart 2 Pangkalan Kerinci KAB.Pelalawan. Other thesis, Universitas Islam Riau.
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Abstract
This study aims to describe the analysis of sharia marketing strategies in increasing product sales at Bazmart 2 Stores in Pangkalan Kerinci Kab. Pelalawan. Data collection techniques using interviews, questionnaires, and documentation from 12 respondents, namely managers and employees. This study uses a qualitative method of primary data. The results of this study can be concluded that the analysis of sharia marketing strategies to increase product sales at Bazmart 2 Pangkalan Kerinci Stores has been carried out in sharia. The marketing strategy carried out by Bazmart 2 Pangkalan Kerinci Store uses a 10-point marketing mix (9P+1C) consisting of product, price, place, promotion, people, process, physical evidence, promise, patience, customers centric strategies.
| Item Type: | Thesis (Other) |
|---|---|
| Contributors: | Contribution Contributors NIDN/NIDK Sponsor Sundari, Eva UNSPECIFIED |
| Uncontrolled Keywords: | Marketing Strategy, Bazmart 2 Pangkalan Kerinci Store |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | > Manajemen |
| Depositing User: | Mohamad Habib Junaidi |
| Date Deposited: | 07 Dec 2022 13:06 |
| Last Modified: | 07 Dec 2022 13:06 |
| URI: | https://repository.uir.ac.id/id/eprint/18084 |
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