Analisis Faktor-Faktor yang Mempengaruhi Saluran Distribusi Kerupuk Kemplang 999 di Bukit Tembak Meral Kabupaten Karimun

Hayrani, Kiki (2020) Analisis Faktor-Faktor yang Mempengaruhi Saluran Distribusi Kerupuk Kemplang 999 di Bukit Tembak Meral Kabupaten Karimun. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine the distribution channel analysis and the factors that influence the distribution channel of Kerupuk Kemplang 999 in Bukit Tembak Meral Karimun Regency. The valuation indicators used include market considerations, goods considerations, company considerations, intermediary considerations. This type of research is located in Bukit Tembak RT 02 RW 05 Sei Village. Sandy Meral District Karimun Regency is a research. The number data is derived from the results of a questionnaire about the Analysis of Factors Affecting the 999 Kerupuk Kemplang 999 Distribution Channel in Bukit Tembak Meral, Karimun Regency. The population in this study were sellers / shops / supermarkets as many as 12 people and 20 people / consumers and 1 owner and 2 employees as interview informants. The sampling technique used in this study is the saturation sampling technique and purposive sampling. This research data sourced from primary data obtained through the results of a questionnaire on the research sample. Then secondary data in the form of profiles, organizational structure, crackers Kemplang 999. In the analysis of data presented in tabular and written form, which will be analyzed using descriptive or elaboration methods. The data obtained comes from the results of interview answers and answers to questionnaires. Based on the results of the study and the purpose of the study, it was submitted to the questionnaire to the seller / shop / supermarket on the indicator on the distribution of the questionnaire to the consumer / community agreed. Questionnaire Distribution to Sellers / Stores / Supermarkets For indicators of consideration the company requests approval. In the Questionnaire Distribution To consumers / the community agreed. Questionnaire Distribution to Sellers / Stores / Supermarkets On Questionnaire Distribution to Consumers / the community agrees. Questionnaire Distribution to Sellers / Stores / Supermarkets requested by agreed answers. On the Questionnaire Distribution to consumers

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