Teknik Persuasif Dalam Buku Hidup Sekali, Berarti, Lalu Mati Karya Ahmad Rifa'i Rif'an

Hayati, Nurul (2020) Teknik Persuasif Dalam Buku Hidup Sekali, Berarti, Lalu Mati Karya Ahmad Rifa'i Rif'an. Other thesis, Universitas Islam Riau.

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Abstract

This research is entitled persuasive techniques in the book of life once, means, then dies by ahmad rifa'i rif'an. Then reason for choosing this title is because a book that life once, means, then dies is the bestselling motivational book by ahmad rifa'i rif'an so that author wants to know the persuasive techniques he uses. Persuasive techniques are very important to research because of the requirements that must be met by the author in his work as a motivational book. This research includes qualitative research using data collection through documentation. The mehod used is content analysis. The data analysis technique used was data reduction, data presentation and drawing final conclusions. The results of research on persuasive techniques in the book Life Once, Means, Then Mati by Ahmad Rifa'i Rif'an found 71 data, including persuasive techniques 1) rationalization of 17 data, (2) identification of 35 data (3) suggestion of 8 data (4) conformity of 4 data (5) compensation of 4 data (6) replacement of 1 data, (7) projection of 2 data. Based on the findings of the research above, it can be concluded that the persuasive technique used by Ahmad Rifa'i Rif'an in the book life Once, Means, Then dies is more dominant using the persuasive identification technique because the book life Once, Means, then dies by Rifa'i Rif 'an and tend to use special and interesting things to influence readers, followed by rationalization, suggestion, conformity, compensation, replacement and projection.

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