Febrianti, Nofia Ayu (2020) Analisis Kualitas Produk Pada Usaha Kecil Menengah (UKM) Rumah Tenun Kampung Bandar Di Pekanbaru. Other thesis, Universitas Islam Riau.
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Abstract
This research was conducted on the weaving craft of Kampung Bandar Weaving House in Pekanbaru. Kampung Bandar Tenun House is a business engaged in producing various woven fabrics. This study aims to determine the quality of the woven fabric products at Kampung Bandar Tenun Pekanbaru City. Product quality indicators used in this study include performance, additional features, reliability, suitability, durability, serviceability, beauty, and perceived quality. This research method uses quantitative methods with descriptive survey type. The sampling technique was incidental sampling with a total of 30 samples. Types and sources of data used in this study are primary and secondary data. Data collection techniques using interviews, questionnaires, observation, and documentation. The results of this study indicate that the quality of woven fabric products at Kampung Bandar Tenun Pekanbaru City is in the "Good" category with a percentage of 77%.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Product Quality, Performance, Additional Features, Reliability, Conformity,Durability, Serviceability, Beauty, and Perceived Quality | ||||||
| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||
| Divisions: | > Administrasi Bisnis | ||||||
| Depositing User: | Mia | ||||||
| Date Deposited: | 14 Nov 2022 08:52 | ||||||
| Last Modified: | 14 Nov 2022 08:52 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/17624 |
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