Analisis Minat Konsumen Dalam Berbelanja Di Supermarket Suzuya Plaza Bagan Batu

Suhartati, Suhartati (2021) Analisis Minat Konsumen Dalam Berbelanja Di Supermarket Suzuya Plaza Bagan Batu. Other thesis, Universitas Islam Riau.

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Abstract

The purpose of this study was to determine and analyze product factors, location, price on consumer interest in shopping at Suzuya Plaza Bagan Batu Supermarket. The population in this study are people who shop at Suzuya Plaza Bagan Batu Supermarket. Sampling used in this research is using non probability sampling technique, as many as 100 samples. Data analysis using multiple linear regression method. The results of this study indicate that the product partially has a significant effect on consumer interest in Suzuya Plaza Supermarket. Location partially has a significant effect on consumer interest in Suzuya Plaza Supermarket. Price partially does not have a significant effect on consumer interest in Suzuya Plaza Supermarket. Product, location and price simultaneously have a significant effect on consumer interest in the location. Partially partially have a significant effect on consumer interest in Suzuya Plaza Supermarket. The effect of product, location and price on consumer interest in the location partially has a significant effect on consumer interest in Suzuya Plaza Supermarket amounting to 0.605 or 60.50%.

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