Sikumbang, Veby Herida (2021) Faktor-faktor Yang Mempengaruhi Keputusan Pembelian Perhiasan Emas Putih Pada Toko Cahaya Baru Di Kecamatan Pangkalan Kerinci. Other thesis, Universitas Islam Riau.
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Abstract
This study aims to determine and analyze the effect of product quality, promotion and lifestyle on purchasing decisions of white gold at a new light shop in the sub- district of Pangkalan Kerinci. The data collection method is a questionnaire. There are 40 samples in this study. The data analysis technique used is the t test, f test, multiple linear regression analysis and the coefficient of determination test. Types and data collection techniques are primary data obtained directly from respondents using a questionnaire technique and secondary data collected using observation techniques and data analysis techniques used are quantitative methods. The result of the research simultaneously is that product quality, promotion and lifestyle have a significant effect on purchasing decisions for white gold at a new light shop in Pangkalan Kerinci district. Lifestyle is one indicator that influences white gold purchasing decisions by being able to identify yourself.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Product Quality, Promotion, Lifestyle and Purchasing Decisions. | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||
| Divisions: | > Manajemen | ||||||
| Depositing User: | Budi Santoso S.E | ||||||
| Date Deposited: | 11 Nov 2022 10:34 | ||||||
| Last Modified: | 11 Nov 2022 10:34 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/17587 |
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