Strategi Humas PDAM Tirta Indra Indragiri Hulu Dalam Menjaga Reputasi Perusahaan

Madani, Irfan (2021) Strategi Humas PDAM Tirta Indra Indragiri Hulu Dalam Menjaga Reputasi Perusahaan. Other thesis, Universitas Islam Riau.

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Abstract

Strategy is essentially a planning (planning) and management (management) to achieve a goal. A careful PR strategy can be a powerful tool in a company to deal with problems that occur. Because basically what is being faced by companies that are being hit by problems is how to gain support and understanding from the community is the consumer. This study aims to determine the Public Relations Strategy of Pdam Tirta Indra Indragiri Hulu in Maintaining the Company's Reputation. This research use desciptive qualitative approach. Data collection techniques through interviews, observation, and documentation. The data from this study were obtained from various data sources in order to answer research problems, namely primary data and secondary data. This research uses the concept of Public Relations Strategy according to Ruslan as the basis in making this thesis. The informants in this study were two informants. The results of this study explain the Public Relations Strategy of PDAM Tirta Indra Indragiri Hulu in Maintaining the Company's Reputation by using the concept of public relations strategy according to Ruslan with five aspects of approach, namely the first operational strategy which refers to establishing good relations and public opinion, both persuasive and educative approaches which refer to conducting meetings and socialization, the three approaches to public relations social responsibility which refer to the wishes of the community, the four approaches to cooperation which refer to increasing cooperation and mutual benefit, the five coordinating and integrative approaches which refer to the government approach. Obstacles in maintaining the reputation of PDAM Tirta Indra are customer complaints and lack of budget.

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