Analisis Pengembangan Usaha Kecil Menengah (UKM) Tahu Setia Bapak Pujo Susanto Di Kecamatan Pangkalan Kuras Kabupaten Pelalawan

Latifah, Zulia (2021) Analisis Pengembangan Usaha Kecil Menengah (UKM) Tahu Setia Bapak Pujo Susanto Di Kecamatan Pangkalan Kuras Kabupaten Pelalawan. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine how the development of the Tofu and Small and Medium Enterprises (UKM) of Mr. Pujo Susanto in Pangkalan Kuras District, Pelalawan Regency. The assessment indicators used include Capital, Production, Marketing, and Entrepreneurship. This type of research, which is located on Engkolan street, Sorek 1 Village, Pangkalan Kuras District, Pelalawan Regency, is a qualitative research. The numerical data comes from the results of interviews between researchers and informants consisting of one business owner and three employees. The sampling technique used in this study was purposive sampling. The research data comes from primary data obtained through interviews with research informants. Then secondary data in the form of literature books and the internet according to the required data. In data analysis, it is presented in the form of a written description, which will be analyzed using descriptive or elaboration methods. Based on the results of the research and research objectives, it is known that the Analysis of Tofu and Small and Medium Enterprises (UKM) of Mr. Pujo Susanto in Pangkalan Kuras District, Pelalawan Regency, which can be seen from Mr. Pujo Susanto's Tofu Business with his own capital because this business is a personal business. and occasionally offering to the surrounding community to get to know this tofu. Bookkeeping is done simply by the Tahu Setia business employee who is the wife of the Tahu Setia business owner. Making tofu is done especially in the afternoon. Products from the Setia Tofu business are packed with plastic sizes of 2 kg for large tofu and 1 kg for small tofu sizes. Marketing is done manually and directly to consumers. In the beginning, until now there has been a special network that markets these products. In terms of entrepreneurship, Tahu Setia is required to innovate and be creative in community business development.

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