Analisis Komunikasi Pemasaran PT.IDEA Tour dan Event Dalam Membangun Brand Image Perusahaan di Era Covid - 19

Hartubi, Wawan (2021) Analisis Komunikasi Pemasaran PT.IDEA Tour dan Event Dalam Membangun Brand Image Perusahaan di Era Covid - 19. Other thesis, Universitas Islam Riau.

Text 169110125.pdf - Submitted Version Download (3MB)

Abstract

This research was conducted to see the marketing communication conducted by PT. Idea Tours and Events in building a Brand Image inCompanythe Covid-19 Era in Pekanbaru. This research was conducted to describe, provide analysis, and see how the implementation of the marketing communications of PT. Idea Tours and Events in building a Brand Imagecompany'sin the Covid-19 Era. In this study, using an understanding of qualitative methods, in which this method aims to gain an understanding of social reality and participant perspectives, with data collection techniques that include interviews, observation, and documentation. Technique validity of data using tringulation technique. There are five informants in this study, consisting of the Managing Director, Social Media and Design Manager, Graphic Design and Manager Company, Tour Manager, and Runner. These informants were taken based on the position of the Job Description PT. Tour and Event Idea. The research subjects were selected through purposive sampling technique. This researcher uses themodel of Integrated Marketing CommunicationIntegrated Marketing Communications (IMC). The results of this study indicate that there are eight marketing communications conducted by PT. Idea Tours and Events namely Advertising, Sales Promotion, Public Relations and Publicity, Personal Selling, Direct Marketing, Events and Experiences, Brand Equity, and Brand Awareness.

Actions (login required)

View Item