Pengaruh Bauran Pemasaran Terhadap Minat Berkunjung Kembali Di Objek Wisata Pantai Ketapang Kecamatan Rupat Kabupaten Bengkalis (Studi Kasus Pada Wisatawan Domestik)

Kinasih, Ririn Intan (2021) Pengaruh Bauran Pemasaran Terhadap Minat Berkunjung Kembali Di Objek Wisata Pantai Ketapang Kecamatan Rupat Kabupaten Bengkalis (Studi Kasus Pada Wisatawan Domestik). Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine the effect of the marketing mix on interest in returning to the tourist attraction of Ketapang Beach, Rupat District, Bengkalis Regency, a case study of domestic tourists. The total number of visitors who will be sampled is 100 respondents using accidental sampling technique. Data analysis in this study used SmartPLS 3.0 software by testing the outer model and inner model. The results showed that the marketing mix of Price (X2), Promotion (X4) and Physical Evidence (X5) had a significant positive effect on the interest in revisiting the Ketapang Beach tourist attraction. Meanwhile, Product (X1) and Place (X3) have a positive and insignificant effect on the interest in returning to Ketapang Beach, Rupat District, Bengkalis Regency. Meanwhile, the marketing mix simultaneously influences the interest in returning to the Ketapang Beach tourism object, Rupat District, Bengkalis Regency.

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