Analisis Pengembangan Usaha Industri Pada IP Intan Perabot Di Jalan Melati Pekanbaru

Sari, Indah (2021) Analisis Pengembangan Usaha Industri Pada IP Intan Perabot Di Jalan Melati Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to obtain information data and analyze data 1) Market Aspects as a place to sell products 2) Aspects of technology and innovation in the IP Intan Perabot business 3) Capital aspects used in the IP Intan Perabot industry 4) Management aspects as manage and control the running of IP Intan Perabot's business. The type of research used is descriptive qualitative, which describes the actual situation about the state of the object of research by collecting data from observations and interviews, so as to get an analysis formula of the problem being faced. The sampling technique used is simple random sampling, where each element or member of the population has the same opportunity to be selected as a sample, so that the sample in this study was 2 people. Data collection methods used were interviews, observation, documentation. The data analysis technique was used when data collection was in progress. The results of this study reveal that 1) the market as a place to sell the products produced is still not broad, due to limited access to information and promotions carried out are not optimal to expand the market, and the target market is less diverse 2) technology and innovation in IP Intan Perabot is already good, making it easier for the production process, shortening time, increasing the production of goods, minimizing accidents, damage and innovation that has been quite successful 3) industrial capital IP Intan Perabot uses private capital from business owners for all business and production activities, availability of capital which is limited results in limited production of goods. 4) management is used as a tool to control and manage the business so that it runs as expected.

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